January 2021
Sally Hansen Insta-Dri Prismatic Shine
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“Shine in 60 seconds”
Business challenge: drive growth on Insta-Dri franchise in light of competitive threat on quick dry
Color Story: Iridescent, melting colors for a look that is striking and textural.
Results:
+51.61% greater AER vs Q2 Content
+243% uplift in comments and saves
+33.31% increase in conversion
