Whether it’s for that everyday glow or for that special night out, Airbrush Legs® is the go-to body makeup and self-tanning range you can feel confident in and can afford to always have on your shelf. Our goals for this campaign:

Ensuring ABL is front of mind when considering buying tanning products

Ensuring ABL is shown in an aspirational setting to make our audience lust over bronzed skin and that Summer confidence we all feel with a bit more tan

Ensuring ABL is positioned as quick, easy and mess-free through educational content and step by step processes