July 2020

Sally Hansen Miracle Gel Relaunch

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Task: reverse decline on Miracle Gel through new ColorSet™ Top Coat technology, new shades and a new Visual Identity

 
 
 
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Re-launch Results:

+235% lift in comments

+41% greater AER vs all 2020 content

100% sell-through on walmart.com within 36hrs of launch

 
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