adicolor FW21 CAMPAIGN
The problem
Adicolor — adidas’ legacy franchise — was facing stagnating sales as consumers opted for more trend-based, hype collections. Consumers felt that the apparel was too brand heavy, lacked originality and just felt dated.
THE CAMPAIGN
THE CAMPAIGN
CREATED BY ADIDAS, MADE ORIGINAL BY YOU
adicolor is a pure incarnation of Adidas, defined by its three stripes and a trefoil. But the lasting appeal is built on the self-expression by those who wear it, and represented by three unique expressions of adicolor: Classics, Bold and Contempo, each with their own style and personality.
Leveraging dotcom, CRM and app, we drove basket building in two phases:
attract
convert
ATTRACT
Dotcom placements on masthead, teaser cards and carousels on the homepage.
CONVERT
Dotcom placements in-grid banners, CRM and in-app
